Customize your market basket definitions at any time. (Make them static if desired.)
Payer/Account/Plan hierarchies are easily managed and integrated - use a third party source, or your own internal resource.
Any geographical hierachy supported - analyze using your current geographical structures, across separate sales clusters or division.
Separate speciality geography structures can be supported. Includes state based analysis.
Intuitive design - easy to learn and use with little training required.
High security maintained through industry standard protection. Also integrates with existing corporate security to give seamless/single sign on.
Leverage information held in your current territory management system - provide field based users with tailored default views in the system - default their products, markets, geographies and accounts.