See how your products are performing in the marketplace compared to your competitors. Analyze by volume, share, dollar sales. Cut by geography, payer/account/plan, method of payment. Compare with company benchmarks, or use industry sourced benchmarks.
Leverage your current investment in syndicated data feeds - use IMS and NDC/WK syndicated data sources. Integrate your own internal information (formulary, samples, details, specialty, rankings) on top to visualize the 'big picture'.
Roll up information any way you need - provide your own payer/account hierarchies, geography structures, market basket definitions, time periods, etc.
